The customer experience is what's going to keep people coming back. Knowing we could control the customer experience better and interact with them more was the reason that drove us to launch our Shopify store. You can't even reach out to them directly by email.

For instance, when someone makes a purchase, you get a generic email.

On eBay, they’ve stripped away more and more of the ability to control the customer experience and talk to your customers. That's the reason we launched our Shopify store. Why was it important to get your own platform up off the ground, when you already had this inbound sales channel up and going?īrian: The biggest thing for us was controlling the customer experience. We've been growing that business organically, and each year we keep it going and help out more Apple customers.įelix: You started on eBay. It helped us get customers coming to our website and paying for their Apple products there instead of having to go through eBay. In 2009 I realized I needed an inbound sales channel so that's when I built. It started off on eBay, buying and selling stuff there. How did you get started in the beginning?īrian: I've always loved ecommerce. How this tech reseller moved from eBay to Shopifyįelix: You started in 2009–that’s quite a long time in the ecommerce space. Social Profiles: Facebook, Twitter, LinkedIn,.Don't miss an episode! Subscribe to Shopify Masters.

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